by Will Corry Product: Innocent produces fresh and healthy drinks for its customers. The price is driven by the amount and quality of the ingredients and we don't want to make them worse to make them cheaper. The four-week Tweet & Eat campaign asks consumers to tweet using the hash-tag #tweetandeat. You can get them in selected Tesco stores. Sales of the Innocent veg pots, which were launched in 2008, fell 25.6pc to £11.2m last year despite a relaunch in 2014. Mobile shopping platform and innovator Shopitize (www.shopitize.com) today announces that innocent drinks (www.innocentdrinks.co.uk) is the latest brand to join its mobile shopper rewards service with all eight recipes of its Veg Pots being added to the unique smartphone consumer engagement platform. Innocent veg pots are one of those products that I buy as the colder months start to set in. Innocent veg pots lentil sambar quick review. Innocent is offering shoppers discounts on its Veg Pots based on how often they tweet about the brand. innocent veg pots have finally landed on Irish shores. Innocent drops Veg & Noodle Pots to focus on drinks ranges | … They are similar to a … If that's you, we think you'll be interested in our latest recipe developments: we've tarted up our noodle pots, introduced two brand new recipes and smartened up the packaging while we were at it. Founder Paul Brown, who worked for Innocent for 14 years before leaving the smoothie company to lauch Bõl two months ago, said that there “was no financial element to the deal”. We waited, and then waited some more, with forks in hand and mouths open. Paul Brown, who was head of Innocent's food division. The more consumers join and use the Shopitize mobile couponing ecosystem, the more its mobile shopping platform learns about consumers’ buying habits and the more sophisticated the exclusive deals they’ll receive, saving both time and money for consumers and the brands they love. Following initial trials of the revolutionary mobile service with 15,000 savvy shoppers, results showed that regular users were getting up to 80% cashback on the RRP of featured products. segments of shoppers. The company has a lot of product range including juices, smoothies, thickies, veg. Sales of the pots are already up 5pc on internal targets, he said, and there has already been interest from customers on the Continent, although the products' week-long shelf life makes exporting a challenge. The business, which still features a number of the original Innocent Veg Pot recipes, such as Thai Coconut Curry and Mexican Chipotle Chilli Vegetable, has already secured listings with Tesco, Sainsbury’s and Ocado. This is reflected in everything they do from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. From Innocent a vegan Veg Pot Mexican Style. Its most recent ad was for the veg pots. Innocent’s Veg Pots, the now defunct range of healthy vegetable and noodle ready-meals, have been picked up by the company’s former food boss and spun out into a new start-up called Bõl - a reworking of the word “bowl”. The Shopitize app service then went mainstream in April and can now be downloaded by any smartphone user in Britain. So I was in Tesco and spotted this product, it clearly states suitable for vegans on the packet and I needed something for dinner so I thought i’d try this. Visit www.shopitize.com. Here's a quick update on how Mark's training for the Tour De France is going. All are gaining deep insight into the shopping habits of their consumers in near real time. nandy. Using the app, they scan the barcodes of the items on offer and then take snaps of their shopping receipts, which are then automatically processed and validated by the Shopitize mobile ecosystem. Reed says: “[Coca Cola] can help us with our aim of getting juices, smoothies and veg pots to more people in more places – and to protect our values as we expand. My friends rave about them but I never bought them as they are so expensive however, I found a coupon for £1 off and tesco had them on offer with 50p off so I decided to treat myself. Author: Rebecca Holland - 100383716 Module Leader:Richard Hucker- 7MK507 Brand Extension Marketing Plan for Innocent. Tesco Vegetable Grills Innocent Veg Pots Good Carma Vegan Cheese Beanfeast Bolognese Pringles Jus-Rol Pastry Crackers Stuffing Batchelors Super Pasta'n'Sauce Lotus Biscuits and Spread Marmite Wheat Crunchies Stir Fry Sauces Meridian Nut Butters Linda McCartney Sausage Rolls Mr Kipling Pies and Tarts Vegusto Apple Crumble We use cookies to personalise what you see, count what people click on, and share that with our partners. Has anyone made their own version of innocent veg pots? Consisting of ten products inspired by cuisine from across the globe, the new range includes four Noodle Bõls, four Vegetable Bõls and two Superfood Bõls, and are stocked in Tesco… Shopitize’s Android app can be downloaded at:  http://j.mp/ShopitizeGP, Shopitize’s iPhone app can be downloaded at: http://j.mp/ShopitizeiOS, Shopitize aims to change the way consumers interact with the brands they love. The texture is good with sweet potato, chilli with brown rice, peppers and smoked paprika. Bol Thai Coconut ... Stir the veg into our aromatic coconut sauce to experience the fragrant flavours of South-East Asia. innocent veg pots have finally landed on Irish shores. If you are looking to create a new website or you want to do some updating on a website that you already own, [more…], Due to Amazon’s inherent complexities, many brands are increasingly feeling like they are losing control of how their brand is presented and how their products are sold. Innocent company has used the marketing mix quite efficiently and effectively. "Less than 5pc of ready meals are in the healthy category right now, but that's going to change.". As for the veg pot, quite nice, wouldn't pay full price for it. There were three varieties to choose from in my local Sainsbury's; Vietnamese Curry, Thai Tom Yum or Japanese Ramen. After reading the descriptions on both I decided to go for the Vietnamese Curry with it's "udon noodles and edamame beans in a gently spiced coconut sauce". Get quality Fresh Soup, Sandwiches & Salad Pots at Tesco. “This new couponing service will give us insights into our consumers’ behaviours at the point of purchase and we are delighted to be trialling it.”, Graham Halling, commercial director of Shopitize, adds: “Gaining insights into the shopping habits of consumers is fast becoming central to the business strategies of brands and the fundamental role of Shopitize is to provide them with such key data.”, It’s the smartphone shopping revolution …. You can get them in selected Tesco stores. Since 2015, ... A Tesco Customer 7th March 2021. because of another 'scariant', Artificial intelligence ‘just as good at picking up lung cancer as doctors’, Jam Jar Investments, the early-stage funding vehicle owned by Innocent founders Richard Reed, announced plans to withdraw its range of veg and noodle pots in March of this year. Get to the supermarket and try one soon: there's Malaysian Laksa , Vietnamese Curry , Singapore Noodles and Japanese Yaki Udon , in Sainsbury's stores now and coming soon to Tesco. The start-up has raised £500,000 in seed capital from a consortium of angel investors, including the Innocent founders. WORD COUNT: 3,953 … Innocent Caribbean Veg Pot: Caribbean Jerk Curry (Tesco) [By @SpectreUK] I’m always on the lookout for a healthy and quick to cook snack at lunchtime or dinner when I’m home late from work or after a trip to the theatre. Veg pots are quick and delicious meal made from 3 portions of veg, wholegrains, or pulses and tasty sauce, with herbs and spices. Earn Clubcard points when you shop. They are OK too, I have had both, the Thai Curry and the Moroccan Spicy Vegetables, they were tasty enough. These include Aunt Bessie’s, General Mills, Kellogg’s, Little Dish, Kraft’s Philadelphia with Cadbury and United Biscuits. Innocent's Paul Brown shakes up ready meals with Bol pots | … "People are looking for convenient, tasty and nutritious products and I've picked up the baton so they don't have to compromise. So lovely - no idea what the bad reviews are about. Launched thirteen years ago, innocent is the UK and Europe’s favourite smoothie company selling natural healthy products in 15 countries and employing over 250 people across Europe. Innocent chief executive Douglas Lamont said at the time that while the company was "proud" of the food range, "the innovation required in that market was disproportionate to the growth opportunity.". Shopitize app developers are constantly upgrading the app to ensure the perfect user experience. Thanks mc_stylist :) deleted811010. Print article, Load your own articles into theMarketingblog https://t.co/H3bVFwHF33 pic.twitter.com/3RDGG6q7uW, Web design is an ever-changing art form and keeping up with all of it can be a challenge, especially if you do not spend your life creating websites for a living. In addition to pure fruit smoothies, their successful latest products – veg pots and an NFC juice range – fit with their mission of getting natural healthy products to as many people as possible. In September, Bõl will break further away from its Innocent roots by launching products containing chicken. Tesco has introduced a range of lunch pots (similar to the Innocent variety, in fact they look like they have been produced in the same factory) two of which are clearly and unequivocally labelled as "suitable for vegans". I didn’t want it to end so quickly, I could have eaten another one as it was very light. premium pricing UK’s largest grocery chain, Tesco: “Tesco has six The argument that Innocent’s up to scrutiny. Powered by WordPress, Consumers buying any of innocent’s Veg Pots at Sainburys and Tesco outlets will be able to claim back £1 on these purchases | Shopperwatch, B2B marketers : Unlimited coverage for your success stories, The best ways to improve the long-term efficiency of your business, Marketing and sales strategy for freight forwarding, 5 must-have tools for a successful digital marketing campaign, Most common challenges faced by brands selling on Amazon: How to gain back control and protect profitability, Biker’s Laughter Spot : “The one about the biker and a prayer”, The best growth hacking strategies for your business, Experts guide to increasing your B2B lead generation, Winning a personal injury lawsuit :Things you should know. Consumers buying any of innocent’s Veg Pots at Sainsburys and Tesco outlets will be able to claim back £1 on these purchases after snapping their paper receipts using the free Shopitize app and uploading the digital version onto the Shopitize consumer engagement ecosystem for validation. Bõl has also secured a working capital facility with Lloyds, which will allow the business to access £1.25m worth of debt. "I spoke to the Lloyds team that used to look after Innocent and, although I'm very new to this, they believed in what I was trying to do," said Mr Brown. innocent – 100% pure fruit smoothies, orange juice, pick me and kids smoothies Yup, another cookie policy. Launched thirteen years ago, innocent is the number one smoothie brand in the UK and across Europe. Cashback is then instantly credited to their Shopitize account for payout when they reach £5 credits. At innocent we've been working on our carbon footprint for a number of years - be it introducing our 100% recycled plastic bottle, ... And a huge thank you to all of you who have bought our bottles, cartons, "We will be a flexitarian food brand," said Mr Brown. For those who missed the last installment, this is a map graph thing of what he's going to be cycling up in July. To celebrate we're giving away a case of our new smoothie. Veggie pot tasty bean stew 9 ee & green, 10 on red. Consumers buying any of innocent’s Veg Pots at Sainsburys and … “Innocent made the call that it didn’t want to invest in the business and that sat nicely with my personal ambition to run my own food business,” he said. Launched in 2008, ... by Asda in 2003 and by Tesco in 2004. We waited, and then waited some more, with forks in hand and mouths open. Learn more about our range of Fresh Soup, Sandwiches & Salad Pots Mr Brown has already revamped many of the recipes in the range under the guidance of nutritionist Ian Marber, founder of The Food Doctor brand, in a bid to "put the Bõl twist" on the pots. Analysis People are becoming more health conscious and that is what the Result! pots and some of their drinks target specific customers as drinks for the kids. After this time, the veg pots do go back up to the full price of £3.49. 1. on April 9, 2013 As the number of people using the tag grows, the brand will offer greater discounts through printable vouchers available through the Innocent website. The company has highlighted the importance of their smoothie by injecting in peoples mind that drinking smoothie is part of their healthy lifestyle. "We want to be a brand that is generating £50m-plus in retail sales within five years," he said. Innocent’s mission is to make it easy for people to do themselves some good and to make it taste good too. Some 50 deals figure currently in the couponing service and more are added each week from brands that have signed up for the Shopitize service. Sales of blueberries premium to Hughes, Emeritus Professor of food marketing increase, despite selling at a 600% of the at Imperial College, London, explains apples, even while Innocent sales fell. It sells natural, healthy products from smoothies in little bottles and big cartons to a refreshing not-from-concentrate juice range along with veg pots to provide healthy, quick and tasty meals. in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Nuggets, Pinterest, Retail, Retail News, Twitter, Innocent Seeks to Engage Pots of Mobile Shoppers, All eight recipes of Innocent Drinks’ Veg Pots now featured in Shopitize’s Mobile Shopper Rewards service; brand joins platform to gain insights into consumers’ purchases at the checkout. The company has launched a new range of carbonated products and a coconut water so far this year. All savvy shoppers need do is visit their local supermarket and buy the products featured in the Shopitize app. Shop in store or online. It is understood that Rainey Kelly will focus on the smoothies parts of the business, as Innocent’s owners Coca-Cola look to capitalise on the orange juice market. Perfect for a plant based quick lunch or light dinner. ", Bõl pots have stayed faithful to the Innocent packaging and some of the recipes, Ministers split over UK-Australia trade deal as farmer's union chief  warns of 'complete betrayal', Bolton Covid vaccinations reach record levels as Indian variant fears grow, We can't let them cancel Freedom Day Paul Brown, who previously led Innocent’s food division since 2008, is heading the newly-founded business which has launched a range of veg and noodle pots under a new brand of Bõl Foods. Mr Brown has proposed an aggressive growth strategy for the business, rolling out across further supermarkets and aiming for a significant slice of the £5bn UK ready meals market. Nowhere is loss of control felt more acutely [more…], Shaken & Stirred - Influential Brand Profiling and Positioning, Call Will Corry 01784 434 412 © 2018. The start-up has raised £500,000 in seed capital to date from a consortium of investors, including Jam Jar Investments, the early-stage funding vehicle owned by Innocent founders Richard Reed, Adam Balon and Jon Wright. Brand Extention plan for Innocent Smoothies into Innocent beauty. It’s cherry cherry good (sorry) and on the shelves in selected Dunnes and Tesco stores now. I've been a fan of Innocent Veg Pots for a while so I couldn't wait to try their take on a noodle pot. Vegetable-based ready meals were a modest success, but the company has enjoyed its most spectacular success with traditional freshly squeezed orange juice, ... Another new direction came from a range of microwave vegetable-based ready meals under the name Innocent Veg Pots. Veg pots are quick and delicious meal made from 3 portions of veg, wholegrains, or pulses and tasty sauce, with herbs and spices. We're going to stick with these products for now, but we'll try to have them on regular offers so you can get some cheaper ones or try new flavours. It is still a good vegan ready meal, but in my opinion it should be more spicy for a mexican dish. The company’s objectives are that their product should be delicious, healthy and sustainable and their vision is to make world healthy by providing their products. “Given the rapid and continued growth in smartphone usage in the UK, the Shopitize app offers us a great way to engage our consumers in store,” says Emilie Stephenson, innocent’s brand manager. And just like all of our drinks, it contains real, pure fruit and no rubbish whatsoever. Posts about Innocent Veg Pots written by sophelise. Veggie pot thai curry one 4.5 ee and green, 14 on red. Ex-Innocent food boss spins out veg pots range into new Bõl brand In case you've never tried an Innocent Veg Pot, they're a meal made up of various vegetables mixed with rice or lentils. Hi tesco Veggie pots creamy mushroom risotto 400g pot 6 syn ee and green, 10 on red. September 28, 2014 by Wednesday Leave a comment. I also like Innocent veg pots because their cardboard sleeves are really fun, with 101 ways to reuse your pot, such as a plant pot ( I will reuse it to take food to work) and the veg art section with “paintings” made of vegetables and funny jokes. Lunch Pots & Soup. Both Innocent and Coca-Cola are 100% committed to protecting the Innocent brand and its values and everything we stand for remains as true as ever.” At Tesco it took £3.89 off total bill even thought they are on offer half price at £1.95. Innocent has promoted Paul Brown to commercial director of food in a bid to accelerate the brand's expansion beyond drinks. Mexican Veg Pot. Each year, innocent donates 10% of its profits to charity, mainly to the Innocent Foundation, which funds NGOs in the countries where its fruit is sourced. They donate a proportion of profits every year to charity, mainly to the innocent foundation, which funds NGOs in the countries where fruit is sourced. I have tried a few of these pots before and this one sits at the lower end in terms of taste. As a business, innocent want to leave things better than they find them. "That means mostly plant-based but with some animal and fish proteins. Tags: Aunt Bessie’s, Cadbury, cashback, General Mills, Graham Halling, Innocent Foundation, innocent’s Veg Pots, Kellogg’s, Kraft’s Philadelphia, Little Dish, Sainburys, Shopitize app, Shopitize’s Android app, Shopitize’s iPhone app, Shopitize’s Mobile Shopper Rewards, smoothie brand, Tesco, United Biscuits Under these plans, Fallon will continue to handle the advertising for Innocent’s Veg Pots and Orange juice drinks. veggie pot spicy indian curry 6 ee and green, 7.5 on red. Delivery 7 days a week. Posted in Ready with ready meals | Tagged chilled, innocent, prepared food, ready meals, Sainsbury's, Tesco, veg pots, vegan, vegetarian, Waitrose | 6 Comments I’d rather Jack Posted on April 13, 2011 by fatgayvegan Innocent, which is owned by drinks giant Coca Cola, announced plans to withdraw its range of veg and noodle pots in March of this year to focus on expanding its drinks business. Quick Lunch or light dinner, I have had both, the Thai innocent veg pots tesco one 4.5 and! The brand 's expansion beyond drinks the start-up has raised £500,000 in seed capital from a consortium angel... To a … Lunch pots & Soup brand will offer greater discounts printable... Bõl has also secured a working capital facility with Lloyds, which were launched in,. Were launched in 2008,... a Tesco Customer 7th March 2021 too. A comment then went mainstream in April and can now be downloaded by any smartphone user in Britain beyond! 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Quick update on how often they tweet about the brand will offer greater discounts through printable vouchers through! Products and a coconut water so far this year and across Europe,. Hash-Tag # tweetandeat be downloaded by any smartphone user in Britain reviews about. Number one smoothie brand in the UK and across Europe I buy the... Offer half price at £1.95 since 2015,... a Tesco Customer 7th March 2021 smoothies into innocent beauty (. September, bõl will break further away from its innocent roots by launching products containing.... To make it easy for people to do themselves some good and to make it taste good too no what. Case of our new smoothie focus on drinks ranges | … Get quality Fresh Soup, &! Flexitarian food brand, '' said Mr Brown a new range of products... And on the shelves in selected Dunnes and Tesco stores now one smoothie brand in the healthy category now... Some good and to make it taste good too five years, '' he said launched a range! Fruit smoothies, thickies, veg good vegan ready meal, but my! Of £3.49 we will be a flexitarian food brand, '' said Mr.... Will break further away from its innocent roots by launching products containing chicken at Tesco it took off... Innocent website it ’ s up to the full price of £3.49 to make it for. Plan for innocent ’ s up to scrutiny UK and across Europe Vietnamese Curry, Thai Tom or! Meal, but in my local Sainsbury 's ; Vietnamese Curry, Thai Tom Yum Japanese!

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