Examples of this are the replacement of the “product” section with “Things we make”. We needed to create simple yet catchy positioning for a new line of bath products: shower gel, body lotion, and foot cream. is all part of a well thought out online strategy. Leading brands create, inspire, support and embrace ways to engage customers in immersive experiences. off original price! Now excuse me while I go to the gas station (I think you know what for). This key aspect is found everywhere in their use of tone of voice. gas station stops while I was young, and that goes to show how well they have When entering the gas station there was only one thing on my mind: getting a snack and an Innocent smoothie for the road to Purmerend (I Know it’s not that for from Amsterdam, but still, what’s an eleven-year-old to do anyways? They don’t believe in gimmicks or heavy-handed approaches to marketing. We talked about his personal journey and the journey of Innocent Drinks from start to ending up under the wings of The Coca Cola Company. The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth. History lesson on Jungian archetypes. Our Brand Identity model takes into account the growing importance of shared values and experiences in brand building. Brand Physique. Their main goal was to translate calm, self-care vibes to their customers with the power of branding. Years later while doing some research I found myself on Innocent’s website and social media. The Caregiver – Your health is important for me. The Jester is all about having fun and living … This guide to brand identity shares the top 6 elements of brand identity every brand and business needs, even for a rebrand! The founder of Innocent Drinks, Richard Reed visited Startup Grind London for a 'fireside chat'. The everyman – down-to-earth, sensible, decent. Two parallel lines turned at an angle showcase and translate the unity of inner and outer parts. Innocent brands promote … ... You need to develop a sustainable brand identity, with a great tone of voice and a strong personality. This brand archetype is associated with simple pleasures and wholesomeness. This is critical if you are in a highly competitive or fast moving market where it is difficult to differentiate yourself on product features alone. Jan 24, 2021 - You're as pure as they come and wouldn't hurt a fly. The Innocent brand archetype. Researching Innocent for this article brought me back to those Thursday The brand identity is analyzed using all communication platforms, secondary research formed the basis of the competitive analysis, and a full out analysis using listening was used to describe and critique their social media landscape. GAME RAISERS. Most organisations will find that there’s … If you're wondering what is crafted their online brand. Their brand personality is very strong and stands out from the crowd. The Nurturer. Simple & Take the header menu for example. Innocent on Behance. The new brand identity, designed by our trusted design partners Madeo Studio, takes inspiration from the many facets of the Innocence Project, whether it’s the organization’s clients, allies and supporters or the wide array of legal, policy advocacy, strategic litigation or public education work. These are more than phrases, they are compelling forces that … The whole visual language is down to earth. Package design plays with sensations of the user and almost invisible design. This archetype can trigger nostalgia for simpler times. In this context ’brand name’ constitutes a trademark, Innocent, is identification to the brand and instantly portrays a positive image. If everything is perfect, then the brand needs to work on exceeding the … Analyze and Refine the Brand Identity. From your CV through to the final meeting with one of our Chief Squeezers, it's all about showing that you've got what it takes in spades. It’s disruptive, almost aggressive in tone, and so … The power of a strong brand is such that it can lift a single firm or product above others to become something truly … Innocent’s social media managers have got this down. Kapferer Brand Identity Prism tells us how to build a story and give the brand a much-needed identity considering six important facets of brand identity. See Innocent Brand Archetype Examples How to effectively deal with resistance to change in your organization. How to enrol stakeholders in business transformation. 3rd March 2021 3 Votes. How does experience design benefit the workplace. So, for this article, I would like to share some prime examples of Innocent’s masterful online branding tactics. Offline places where this can be found (and originated from) are for example the side of the bottle’s, as stated above, and of course the names of their products (i.e. Brand main graphic element brought from the primary logotype and turned into submark. This key aspect is found everywhere in their use of tone of voice. Brands we see Pacific Gold living with are Topo Chico, Corona, Coca-Cola–feel good brands. One key aspect that makes Innocent’s identity is playfulness. All Rights Reserved The typography system consists of elegant italic serifs, which remind customers about nature and combined with a strong and bold sans serif typeface that creates a modern and scientific side of the brand. ... It’s easy to get pulled away from your initial brand identity when you’re trying to develop a stronger, more profitable company. We needed to create simple yet catchy positioning for a new line of bath products: shower gel, body lotion, and foot cream. The inner ones are the soul and mind, whilst the outer parts are the body and the whole life around us. The nurturer is driven by their need to protect and … a benchmark for online branding. These texts contain a lot of jokes but are always aimed at making peoples day a bit brighter, as their smoothies aim to do as well. Innocent is a clean formulated minimalistic brand with a focus on body care. The Pacific Gold brand archetype is “The Innocent.” In short, it’s based on happiness. One often forgotten rule of building a repour with your audience is showing what you’re all about. Charming, honest, and optimistic, brands with an ‘Innocent’ archetype are motivated by the quest for happiness. This way of looking at their audience gives them a unique advantage, namely the advantage called freedom of doing whatever you want (within bounds of course). ... >> Stand out against the competition with a strong brand identity >> Be more YOU, without all the fluff and filler >> Make business decisions faster and with more confidence >> … Example brands include: IKEA, Home Depot, eBay. What caregiver seeks is protecting people … There are generally reckoned to be twelve brand archetypes: The innocent – upbeat, optimistic, youthful. Kapferer Brand Identity Prism 1. We believe in an inclusive award programme which recognises all talent – from global agencies, in-house design departments, independent freelance creatives through to budding talented students around the world. Example brands include: Coca-Cola, Nintendo Wii, Dove. Okay so that was a lot of talking about their philosophy, now let’s show you what that entails in a practical sense. A brand is an identity at the end of the day. It’s comedic, straightforward and hits the British nail on the head. The identity system needed to speak the language of a calm and safe place, let people stop for a second, and take the time for themself. I had no choice in the matter). One of the biggest challenges was to stay connected to earth and science at the same time, focus on wellness and meditative practices. Artificial Intelligence and India: How technology … Free of corruption, the Innocent seeks the promise of paradise. © World Brand Design Society. A brand, first and foremost, should have ‘physique’ with physical specifications and qualities. But a good brand identity will also attract new customers by stressing the differences between you and competitors. In line with the brand name, the logo puts across The combination of social media use and their website shows us that this The hero – brave, inspiring, takes risks, focused on a goal. Brand’s photo art direction is based on natural, unfiltered photography with retro grainy effects and close-ups of the body. People who do really well at innocent tend to have strengths in some specific areas and those qualities are what we look for at every stage of our recruitment process. Those playful characteristics have been carefully translated to their online brand, how you might ask? The Innocent is an eternal optimist who always sees the good in people and in life. This a presentation that I put together in May 2011 that discusses Innocent Smoothies' success with social media. ‘Brand name’ is often used interchangeably with ‘brand’ although more specifically used to define elements of a brand. When scanning through their social media you can clearly see the same carefully crafted tone of voice coming through, al be it in a slightly different manner. Well, starting with the website, they have managed to create an impeccable balance between seeing what you would expect from a website, and then playing on those expectations. The lifelong fan angle is also something Innocent shoots for because they can only fulfil their promises with the help of motivated supporters. A good way to make sure that … Innocent on the other hand just shows you what they hold in high regard and are happy when you decide to tag along. Innocent enough right? What we mean by people who raise their game are people … Simply put, a company’s brand purpose helps the company to build a deeper, emotional connection with […] Read Now . The Innocent brand is based upon products which are healthy but also tasty. Essentially, your brand identity is the personality of your business and a promise to your … The Jester Personality. Innocent is a clean formulated minimalistic brand with a focus on body care. I vividly remember going to the gas station with my grandfather each Thursday after primary school. focussed on B2C should focus on. Vereiste velden zijn gemarkeerd met *. Besides really liking the taste of these smoothies, there was one thing that always stood out to me with Innocent smoothies, the funny text on the side. The grainy texture of the box, a debossing technique for the logotype, and accents of color evoke the desire to focus on the most important what you have – yourself. De informatie op deze site wordt verzorgd en onderhouden door de opleidingen Communicatie (CO) en Creative Business (CB) van de Hogeschool van Amsterdam. Innocent Smoothie Evaluation of the Brand Strategy Consumer Segments Emotional Approach: Humor, self-expression, self-image, healthy lifestyle, environmental friendly & social responsibility, tone of voice, language and content Semiotics: logo, typography and colours. The Challenge: The whole brand’s mission is to provide people with clean formulated skincare products to improve the skin of everyday busy people. They show what they stand for and are working towards (yes, you can also They’re not scared to show these principals on their website. branding, both online and offline is catered towards giving people that Their main goal was to translate calm, self-care vibes to their customers with the power of branding. They enjoy the simple things – stop to smell the roses and smile at strangers. Invite customers into the world of tactile senses to discover the products. Totally Tropical, Magnificent Mango). Launched in West London’s Parsons Green, Innocent started off by selling fruit smoothies out of a van but has since seen growth of epic proportions – helped in part by being acquired by Coca-Cola in 2013. Privacy Policy / Cookies Policy Agreement / Terms and Conditions / Disclaimer ... All these qualities have made Innocent Drinks the successful brand it is today, and behind that innocent bottle there is an impeccable … Every single step in the process of Innocent’s The Jester Archetype. Examples of Innocent brands or Innocent brand commercials. Everything you would want to know about the company can be reached from that single menu, their mission and vision (Innocent promise), plans for recycling and inclusion, what they’re doing at the moment and even all the marketing and design products that they have made over the years (under the header “bored?”, I really recommend you check it out!). It forms the tone of all marketing and advertising surrounding the brand, as well as how they connect with their target audiences (s). The coupon code you entered is expired or invalid, but the course is still available! Innocent feel. It was latching onto the idea of the ‘rebel’ that unlocked the brand identity behind Rise Audit, for example. 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