performance of the Beyond Burger product chain and provide Beyond Meat with a benchmark against which improvement efforts can be measured. Beyond Meat, Inc. This was prompted by Beyond Meat's switch to different suppliers, who they then shared details with, about the manufacturing process. [37] Over the past year, competition became steep in China’s alternative protein space with the foray of foreign players like Beyond Meat and Eat Just, as well as a slew of capital injections for domestic startups, including Hey Maet and Starfield. Beyond Meat products can now be found in Starbucks, KFC, Alibaba’s Hema supermarket and other retail channels across major Chinese cities. This Beyond Meat owned facility will be the first outside of Missouri, USA to handle Beyond Meat’s innovative approach to texturizing plant proteins, the first step in the company’s manufacturing process. About a year after Beyond Meat debuted in China on Starbucks’s menu, the Californian plant-based protein company opened a production facility near Shanghai to tap the country’s supply chain resources and potentially reduce the carbon footprint of its products. The … The original packaging did not display vegetables, and the words “meat” and “best” in the products’ names were not chosen randomly. In Beyond Meat’s own words, the Jiaxing facility is “expected to significantly increase the speed and scale in which the company can produce and distribute its products within the region while also improving Beyond Meat’s cost structure and sustainability of operations.”, California vegan egg startup Eat Just yokes itself to China’s fast food chain. Having some kind of manufacturing capacity in China is thus almost a prerequisite for any serious foreign player. “We believe this new manufacturing facility will be instrumental in advancing our pricing and sustainability metrics as we seek to provide Chinese consumers with delicious plant-based proteins that are good for both people and planet.”. Tesla has done it before to build a Gigafactory in Shanghai to deliver cheaper electric vehicles. When asked by TechCrunch to comment on a story about China’s alternative protein scene, a representative of the company said “there are none that Beyond Meat considers their competitors.”, Chinese startups rush to bring alternative protein to people’s plates. ", "Impossible Burger vs Beyond Meat Burger, Taste, Ingredients and availability compared", "Food Tech Startup Beyond Meat Is Rolling Out a Plant-Based Sausage", "Beyond Meat Debuts First Plant-Based Sausage in Three Flavors", "Subway will test plant-based Beyond Meatball Marinara sub at select locations", "Beyond Meat selling plant-based meatballs at grocery stores", https://en.wikipedia.org/w/index.php?title=Beyond_Meat&oldid=1020133049, Companies based in El Segundo, California, Food and drink companies based in California, Food and drink companies of the United States, Food and drink companies established in 2009, Vegetarian companies and establishments of the United States, Wikipedia pages semi-protected from banned users, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 27 April 2021, at 10:45. Call auf Beyond Meat [J.P. Morgan Structured Products B.V.]/DE000JJ9GFT6: Realtime-Kurs, Chart, News, Basiswert und vieles mehr. It acquired a manufacturing facility in the Netherlands in Q2 and expects to bring it online by the end of the year, and it has leased a facility in China, which will begin production in 2020 and reach full scale in … Beyond Meat, Inc. Zandbergen World’s Finest Meat officially opens new co-manufacturing facility dedicated to Beyond Meat production. [52] In September 2020, Beyond Meat announced the rollout of Beyond Meatballs at select grocery stores across the U.S.[53], Los Angeles-based producer of plant-based meat substitutes, Beyond Sausage, raw (above) and cooked (below), People for the Ethical Treatment of Animals, "Beyond Meat® Reports Fourth Quarter and Full Year 2020 Financial Results | Beyond Meat, Inc", "This Top-Secret Food Will Change the Way You Eat", "This Fake Meat Is So Good It Fooled Whole Foods Customers For 3 Days", "The vegetarian 'meat' aimed at replacing the real thing", "With $72 million in funding, the entrepreneur behind Beyond Meat pursues innovation over profit", "Need to Know: Tastes like chicken, made in a lab", "Fake Meat So Good it Will Freak You Out", "Meet the man behind "Beyond Meat" plant-based protein substitute", "Beyond Meat triples manufacturing footprint", "Beyond Meat expands its Missouri production facility", "Beyond Meat Triples Production to Keep Up with Demand", "Inside Beyond Meat's innovative future food lab", "Beyond Meat's Massive New Lab Sounds Like Something Out of a Sci-Fi Novel", "Beyond Meat signs deal to open production facility near Shanghai", "Beyond Meat hits back at former co-manufacturer as shareholders file lawsuit: 'We simply couldn't get Don Lee Farms to meet our standards, Beyond Meat Sued by Former Partner Don Lee Farms, "Dunkin' announces nationwide rollout of Beyond Sausage Sandwich", "Dunkin' is launching a breakfast sandwich with Beyond Meat sausage", "Beyond Meat launches website to sell plant-based meat directly to people online", "We're 80% of the way to fake meat that's indistinguishable from the real thing", "Where's the beef? In November 2020, Beyond Meat announced sales had only grown by 2% year-on-year compared to an expected increase of 40%. These deals will bring new choices to the food menu, such as the McPlant Burger and the plant-protein based pizza toppings, chicken alternatives and possibly taco fillings for Yum Brands' restaurants KFC, Taco Bell and Pizza Hut. In Europe, Beyond Meat had opened its first co-manufacturing facility last year in partnership with Zandbergen World's Finest Meat in Zoeterwoude. We hope our plant-based meats allow you and your family to eat more, not less, of the traditional dishes you love, while feeling great about the health, sustainability, and animal welfare benefits of plant protein. [34] Beyond Meat trades on the United States NASDAQ exchange under the symbol BYND. [41], The company's first product launched in 2012 was designed to emulate chicken and sold frozen. [47] The number of ingredients and processes involved in making the products are classified as ultra-processed foods in the NOVA food classification scheme, indicating that more than five ingredients are used during manufacturing. [33] The product was licensed from Harold Huff and Fu-Hung Hsieh at the University of Missouri. Beyond Meat becomes the first multinational company focused solely on plant-based meat production to open its own production facility in China SHANGHAI, CHINA – Media OutReach – 7 April 2021 – Beyond Meat, Inc. (NASDAQ: BYND), a global plant-based protein company, today announced the grand opening of its new state-of-the-art manufacturing facility … People tend to associate meat with strength, … Moreover, in June 2019, a leader in plant-based meat announced the launch of its new product, Beyond Beef. [39], Also in January 2021, Beyond Meat and PepsiCo announced a joint venture, called The PLANeT Partnership, to develop and market plant-based snacks and drinks. The Beyond Burger is considered functionally and nutritionally similar to beef; … The primary audiences are both internal stakeholders at Beyond Meat as well as external customers, consumers, and interested stakeholders. [16] The company claimed to have 27,000 different points of distribution for their products in the United States,[17] and was rolling out their products to fifty international markets, partnering with Tesco in the UK and Tim Hortons[18] and A&W in Canada. Beyond Meat has expanded its European production capacity by opening a new co-manufacturing facility and acquiring a new production site, both located in the Netherlands.. [49], In December 2017, the company announced a vegan alternative to pork sausage called "Beyond Sausage". [20][21] In 2020-1, the company is opening a production facility in Shanghai. Stock prices for Beyond Meat (BYND) have significantly dropped during the company's first quarter.According to NBC News, Beyond was down by $0.42 per share, which was approximately two times more than market analysts had anticipated.Shares also plummeted by 7.1 percent in the premarket. The state-of-the-art plant, owned and operated by Zandbergen, is located in Zoeterwoude, the Netherlands and will produce the Beyond Burger and Beyond Sausage. Despite more consumers turning to a plant-based diet during the … This is the LA-headquartered food company’s first-ever factory outside of the U.S., and it … 7:43 PM PDT • April 7, 2021. As of April 3, 2021, Beyond Meat products were available at approximately 118,000 retail and foodservice outlets in over 80 countries worldwide. [35], In November 2020, Beyond Meat announced a collaboration with McDonald's for development of the McPlant option, a plant-based patty and chicken substitute. The People for the Ethical Treatment of Animals named Beyond Meat as its company of the year for 2013. [12][13] In 2014, Beyond Meat expanded its presence from 1,500 to 6,000 stores across the US. Beyond Meat Inc. is turning to academia to show that its plant-based products can be part of consumers’ pursuit of a healthier diet, establishing the … Beyond Meat has co-packers in the U.S., Canada and the Netherlands. Chinese meat substitute startups enjoy a cost advantage from the outset and don’t lack interest from investors who race to back consumer products that are more reflective of the tastes of the rising middle class. [43][44][4], The burgers are made from pea protein isolates, rice protein, mung bean protein, canola oil, coconut oil, potato starch, apple extract, sunflower lecithin, and pomegranate powder. The company was founded by Ethan Brown in 2009. [7][10][11] In 2014, it developed a simulated beef product. In general, Beyond Meat emphasizes texture in the production of their burger-equivalent while Impossible Foods emphasizes flavor. “We are committed to investing in China as a region for long-term growth,” said Ethan Brown, CEO and founder of Beyond Meat. Why can't you build meat directly from plants? … Imagine your favorite meaty dishes like burgers and tacos delivering the juicy, delicious taste you know and love, while being better for you and the planet. [46] The products are certified as not containing genetically modified ingredients. Beyond Meat products are built with proteins, fat, minerals, carbohydrates and water, the five components of meat, which provide greater or equal levels of nutrition than real meat. [32] By 2018, Beyond Meat had raised US$72 million in venture financing. Beyond Meat is a company producing vegetarian meat substitutes. That’s the future we’re working to build. Beyond Meat founder, Ethan Brown, understood the place of meat in the collective perception very early on. [42], The company announced in 2014 that it had begun development of a new product emulating a beef burger, which was released in February 2015. Beyond Meat positioned its products as similar to animal meat as they could. Not in these new plant-based burgers", "Tyson Foods, a Meat Leader, Invests in Protein Alternatives", "Tyson sells stake in plant-based meat maker Beyond Meat", "Beyond Meat Just Had the Best IPO of 2019 as Value Soars to $3.8 Billion", "Beyond Meat Stock Is Sinking Because Dreadful Sales Took Everyone by Surprise", "Beyond Meat shares rise on news that it collaborated with McDonald's on the McPlant options – TechCrunch", "McDonald's is testing the 'McPlant' burger in Denmark and Sweden", "Beyond Meat launches plant-based minced pork in China", "As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works", "Beyond Meat and Pepsi are teaming up to make plant-based snacks and drinks", "Beyond Meat strikes partnerships with McDonald's and Yum Brands", "Beyond Meat's chicken came first, and it was a failure. About a year after Beyond Meat debuted in … [36] It started testing the McPlant in Denmark and Sweden in February 2021. Why do you need an animal to create meat? [27], Over the years 2013-16, the company received venture funding from GreatPoint Ventures, Kleiner Perkins, Obvious Corporation, Bill Gates, Biz Stone, the Humane Society[28][29] and Tyson Foods. [45] Beef products that "bleed" are achieved by using red beet juice. Beyond Meat becomes the first multinational company focused solely on plant-based meat production to open its own production facility in China. Beyond Meat said it will partner with the JXEDZ to develop two production facilities, including one claimed to be among the world's largest and technologically advanced plant-based meat … U.S-based Beyond Meat, whose IPO broke global records back in 2019, is set to introduce its products in the world’s second most populous market through UAE-based food manufacturer and distributor IFFCO, a subsidiary of Mumbai-based Allana, India’s largest agro-commodity and meat exporters, which is well known for its halal meat business. Tyson Foods purchased a 5% stake in Beyond Meat in October 2016,[31] but sold its 6.5% stake and exited the investment in April 2019, ahead of the company's initial public offering. [11][42] Although praised by some celebrities, journalists who tasted it said the "likeness to real chicken was tolerable, at best", and the chicken product was discontinued in 2019. [50] The three varieties of "sausage" were called Bratwurst, Hot Italian, and Sweet Italian. Beyond Meat wants to open production facilities in Asia in 2020 in an effort to penetrate the market in China, which has the world's second-largest economy. 11, 2019, 12:12 PM Startups making meat alternatives are gaining traction worldwide. Beyond Meat’s first product, "Chicken-Free Strips," was released to limited locations in 2012. Beyond Meat becomes the first multinational company focused solely on plant-based meat production to open its own production facility in China. Beyond Meat wurde 2009 von Ethan Brown gegründet. So we did. At Beyond Meat, we started with simple questions. [42] They were made from "soy powder, gluten-free flour, carrot fiber and other ingredients" which were mixed and fed into a food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product's chicken-like texture. Beyond Meat will also be unveiling its first owned manufacturing facility in Europe this year. [48], One burger patty contains 1,100 kilojoules (270 kilocalories) of food energy, twenty grams of protein, twenty grams of fat (of which five grams is saturated fat) and one gram of salt. [23] Don Lee Farms alleged breach of contract, and further alleged that they had expressed "significant concerns" about food safety protocols for raw materials produced at Beyond Meat's facility which were then given to Don Lee Farms for further processing. [25][26], In 2020, Beyond Meat launched an e-commerce site to sell products directly to consumers. [7] Brown initially contacted two University of Missouri professors, Fu-hung Hsieh and Harold Huff, who had already been refining their meatless protein for years. 11 Jun 2020 --- Innovator in plant-based food Beyond Meat is expanding its European production base with the official opening of a co-manufacturing facility with Dutch company Zandbergen World’s Finest Meat. -Replication of meat: eyond Meat’s R&D team … Beyond Meat costs more than traditional meat, but data show consumers are willing to pay the premium price — for now (BYND) Carmen Reinicke Jul. Beyond Meat opens its first production plant in China. OUR PRODUCTS. Beyond Meat doesn’t flinch at the rivalry. It turns out you can. [19] The same month, they opened a 26,000-square foot R&D lab in El Segundo, California housing nearly 100 employees. The soy- and rice-based minced pork could be used in a wide range of Chinese cuisines and is the result of a collaboration between the firm’s Shanghai and Los Angeles teams. The protein and fat content are similar to a beef patty of a similar weight, but the salt content is "much higher". Beyond Meat will end the year with a nearly 100% increase in internal extrusion capacity — an essential part of the manufacturing process and a previous production bottleneck, CEO Ethan Brown told analysts on the company's Monday earnings call. Localized production also helps companies advance their sustainability goals as it shortens the supply chain. [3][4][5][6] The company has products designed to emulate beef, meatballs, ground meat, and pork sausage links and patties. The company's initial products were launched in the United States in 2012. The poor results were blamed on the COVID-19 pandemic reducing foodservice sales. [14], Walmart started selling Beyond Meat products in 2015. [22], In March 2019, a civil suit was filed against Beyond Meat by its former business partner and supplier, Don Lee Farms. Beyond Meat’s first production facility outside the USA. [51], "Beyond Meatballs," a plant-based alternative to traditional meatballs, were first introduced at Subway in 2019 through the Beyond Meatball Marinara sub. [15], In June 2018, Beyond Meat opened its second production facility in Columbia, Missouri, resulting in a three-fold increase of the company's manufacturing space. Besides production, the Jiaxing plant will also take on R&D responsibilities to invent new products for the region. Click below to learn more about each of our products and discover The Future of Protein ® today! [48] Nutrition of the burger varies according to the restaurant chain in which it is served. Beyond Meat just announced the opening of its plant-based meat production facility in China. 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